Being recognised by the industry for our work with fitness brand WIT with our win at the 2018 Mixology North awards is the icing on the cake after another incredible year here at NoChintz.
Named as Hospitality and Leisure Interiors of the Year, WIT showcases our strength in developing brand led spaces which activate and grow business. Located in an ex Superdy store, on the doorstep of St Pauls Cathedral and split across two floors we pushed fitness concepts to the next level with the interiors for WIT’s flagship space.
Raw materials such as plywood, concrete and mesh, with considered details and precisions reflections the journey of training – a raw staring point with the end goal of physical perfection. The WIT brand is idolised throughout the space with illuminated hero features and integrated details, to delivery a simple yet bold brand space, which is inherently WIT yet allow sub brands to co inhabit.
Since its launch in 2018 the space has quickly defined itself as the community hub for CrossFit in central London. Voted one of the best gyms in the world by Mens Health Magazine and hosted global product launches for Nike, Reebok, Nobull and more; showing the strength and success of a well executed solution.
We are continuing to work with the guys at WIT and have some exciting things in the pipeline as their business reaches new heights since the launch of this flagship space.