Glamorous is a high street fashion brand, trend-led and good value clothing aimed at young girls and women and until now have been selling through boutiques and larger outfits such as Top-shop. NoChintz were tasked with the designs for their first shop fit, located on Regent Crescent in the Trafford Centre.
The client wanted the feeling of a high end boutique but accessible to all on the high street. We took a palette of contemporary materials; concrete, ply, and powder coated metal mesh and used these throughout the store with a focus of highly finished and a simple canvas to show off the trend led fashion which is updated regularly. The fixtures also need to be adaptable and flexible for future proofing, so we choose a strengthened wooden dowel in a number of arrangements with storage underneath for the floor standing fixtures and then a perimeter retail system to hold interchangeable side hanging, forward facing rails and pegboards for accessory display. We created a structure over the till area to break up the space and brought in subtle details such as a herringbone pattern to the counter and a chevron stain to the pegboards to add interest to the space. NoChintz also provided all the light fittings for the space, playing on the palette of concrete finishes throughout he space. We also worked with the existing branding to implement caption style hanging light-box style signage through the space.