NoChintz were recently appointed by Transform to oversee the redevelopment of a new retail and clinic space for the brand, with a specific brief to create an informal consultation area and a feature reception space to welcome patients. We consulted on all the interior finishes in the communal areas and provided all furniture including a bespoke-designed, front of house reception desk.
Creating an environment that was in keeping with the Transform brand was central to the project. From the outset we wanted the design to be clutter-free and to be an inviting, calming space for visitors. Privacy was a key factor when designing the space and NoChintz wanted to ensure that visitors felt relaxed and at ease in their surroundings.
In response to the brief, the team took the colours of the brand and developed them into ombre wallpaper for the main front of house area. The existing brand roundels were developed into a wall feature and etched branding into poster holders to bring the brand into play without it being too cluttered in the space. Furniture was kept contemporary and simple with surgical references brought in through the lighting. Features such as a retail display of units and lighting details were brought in to introduce ‘pops’ of colour into the space.
We also provided and installed window graphics and bespoke wallpaper as well as lighting fixtures for the space.
NoChintz’s Amy said: “This project marks the first time that we have designed a space in the healthcare sector. We hope this will enable us to work on more projects in this area as the space we have created is a very forward thinking concept and answers specific requirements, particularly the clients’ experience from the moment they walk through the door.”
Steven Taylor, Marketing Director at Transform said: “The opening of our Hale clinic marks our first foray into the world of “high street” treatments. We’re thrilled with how NoChintz has helped us interpret what makes Transform different; qualified staff, quality products and treatment in clinical premises.”