This year we were very excited to be involved with FremantleMedia Enterprises at The X Factor live finals at Manchester Central. We were responsible for two main areas of the event; the VIP entrance to the main show venue, and the VIP after party at the Radisson Hotel on both days of The X Factor Finale weekend.
For the entrance at the VIP Party we branded the space throughout with large scale floor and window vinyls, three metre high flags and sponsor boards and signage. We created a red-carpeted entrance with some feature flames and provided illuminated furniture and brand coloured poseur tables throughout the space.
At the Radisson we draped out a large function room and transformed the space into a glamorous party venue. We also wanted the space to feel warm and intimate and created clusters of lighting on the poseur tables as well as feature lamps to the corners of the room. We used large feature chesterfields in black, silver and red around the perimeter grouped with illuminated cubes and leather poufs and dressed these with sequinned cushions.
The VIP areas were used by The X Factor contestants and their families, as well as a host of celebrities and VIP clients who were there to watch the Final on Saturday and Sunday evening.
Photography by Pip Rustage (c)