We recently worked with Bench on the redesign of their Manchester Store.
The initial concept to refresh the Bench Northern Quarter store came from the brand wanting to reconnect with its home city. Manchester has played such an important part in Bench’s history, creative attitude and brand philosophy.
Using readily available materials such as Birch Ply, Breeze Blocks and Kee-Klamp, which was reused from the existing store, reflects the ‘Self Made’ hands on, DIY ethos that Bench lives by.
The previously unused basement in the store has now been transformed into an art gallery space, which is currently housing the Bench Self Made exhibition.
The till-point incorporates the cube form of the Bench logo to create areas for merchandising, with a giant pegboard display behind. We kept the décor monochrome and simple; with features such as a street art installation from local artist Moot and a neon sign creating focal points.
Bench Project Manager, Alistair Hitchen: “Nochintz added so much value to the project with their knowledge and expertise of the retail and fashion industry. The finishes were high end with a relatively small budget for such a project, this reinforced the progressive and forward thinking approach to the entire shop fit.”
The overall result of the redesign is a stripped back, premium, and spacious environment, highlighting the new product range.
The store and Self Made exhibition is now open to the public and runs until the 13th October in the basement gallery.
The new look store can be found at 61-63 Church Street, Northern Quarter, Manchester.