Denim Merchants

– The Brief

To design a UK flagship fashion wholesale space for a denim manufacturer based in the Far East.

– Our Approach

As the company hadn't forged a distinct brand identity in the UK we wanted the interior of the store to visually represent who they are – using clean lines with a current yet minimal feel and a colour palette of charcoal greys and white with a flash of bright red along the way. We incorporated oversized industrial lighting hung low over work areas and used glass partitioning to section off areas while keeping the sheer scale of the space. Bauhaus style furniture was introduced to maintain the industrial feel and any original features or pipe work was accentuated.

– Client

Denim Merchants Ltd

– Location

Manchester