Canterbury On Tour

– The Brief

To design a mobile pop up promotional space that can be shipped easily from place to place for rugby sportswear brand Canterbury of New Zealand.

– Our Approach

The brief asked for the space to be mobile, so our solution was to convert a shipping container into a fully functioning space. The exterior of the container was branded with the Canterbury logo, and the interior was turned into a locker room scene, with wooden benches and shower room style tiles, along with spaces to display product and marketing material. The flooring was covered in Astro-turf and stadium seating was incorporated into the design along with floodlights. We also added old school desks and chairs to the space as signing stations for when local players were onsite for promotional activities.

– Client

Canterbury

– Location

Castle Street, Edinburgh