Drop Your Denim

– The Brief

To design, manufacture and install a brand installation to promote ‘Drop your Denim’ an initiative to encourage the donation of denim for charity in exchange for vouchers to use within the Arndale shopping centre.

– Our Approach

Using the idea of an industrial denim factory we re-created a scheme comprising of powder coated rotary dryer systems, branded waste bins and over-sized point of sale carrier bags.

– Client

Arndale

– Location

Manchester