Infamous Diner is a new 150sqm, 90 cover American Diner Offering based on the border of the Northern Quarter close by to the Arndale and Shudehill tram station.
NoChintz were tasked with visualising and implementing the brand “Infamous” as well as designing the interior space.
We took inspiration from Classic 1950s style American Diners and put our own contemporary twist on this to bring a slice of America to Manchester. Traditional black and white floor tiles, metal clad surfaces and classic retro American furniture sit alongside a decadent tiled and lit ceiling and a wall made up of 800 original american licence plates, referencing the car inspired logo design. We dressed the space with authentic American memorabilia, and included details such as a retro jukebox to bring the concept to life.
The client wanted to create a family friendly, comfortable and flexible space so we designed the space to have adjustable booth seating so different groups of parties can sit together.
The logo and brand takes its reference from 50s cars which would have been trawling the highways between diners during this era. Taking our cues from the bold and bright classic American highway signage the brand is really brought to life in the new shopfront. These signage elements play on the materials and patterns (brass/walnut/neon/metal) used within the interior. We also took this through to details such as the inset brass lettering water cut into the tiles as you enter and pin boards above the bar for the menus.