Summer is on the way and over the last month, NoChintz ID have continued their work with Asda, designing two new look books.
Firstly, we created a perfect bound book showcasing Asda’s fashion collection for high summer. George were really keen to show off all the latest trends, including collections inspired by Rio Carnival, tie-dye prints and glamping.
As with our previous books, the cover has a tactile feel with the use of Omnia paper and a spot UV of the George logo. In a nod to the clothing featured was the inclusion of the George tag, printed on a raster emboss lightweight paper stock, as a tip-in that sat in front of the introduction page.
In addition, we created a street party inspired booklet and bag to celebrate Asda’s food & wine showcase. The booklet features a green metallic foil block on top of sorbet yellow colourplan paper with a green buckram spine wrap to conceal the staples.
Internally, we’ve included custom printed glassine sheets to suggest a ‘hand wrapped’ feel as well as utilising bunting and hand-drawn graphics throughout. The booklet is presented in a bespoke grocers’ bag with green foil block to both sides.