NoChintz We are a creative studio
Focused on interior design and branding

Asda Look Books

25.03.2014

Asda Look Books

Summer is on the way and over the last month, NoChintz ID have continued their work with Asda, designing two new look books.

Firstly, we created a perfect bound book showcasing Asda’s fashion collection for high summer. George were really keen to show off all the latest trends, including collections inspired by Rio Carnival, tie-dye prints and glamping.

As with our previous books, the cover has a tactile feel with the use of Omnia paper and a spot UV of the George logo. In a nod to the clothing featured was the inclusion of the George tag, printed on a raster emboss lightweight paper stock, as a tip-in that sat in front of the introduction page.

In addition, we created a street party inspired booklet and bag to celebrate Asda’s food & wine showcase. The booklet features a green metallic foil block on top of sorbet yellow colourplan paper with a green buckram spine wrap to conceal the staples.

Internally, we’ve included custom printed glassine sheets to suggest a ‘hand wrapped’ feel as well as utilising bunting and hand-drawn graphics throughout. The booklet is presented in a bespoke grocers’ bag with green foil block to both sides.

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