NoChintz We are a creative studio
Focused on interior design and branding

Asda Christmas Look Books

01.10.2013

Asda Christmas Look Books

We’ve been embracing the festive spirit early here in the studio, as our latest design work for Asda launched this month to showcase the food, decorations and gifting that will be filling up our supermarket trollies and lighting up our homes around the land. At the same time we completed the fourth issue of our seasonal series of fashion look books for George, continuing with the theme of running a beautiful macro shot of one of the featured clothing patterns on the cover – aptly, a reindeer knit – vibrantly brought to life by the use of Omnia and a spot UV, opening up to a tip-in on Freelife Raster in a nod to the George label in the clothes themselves.

The home style book took on a larger format, making the most of the B4 proportions to really allow the stunning photography to speak for itself. In addition to the sticker inlay and silver foil blocked detail (taken from patterns of the decorations featured inside the book), Christmas lyrics were revealed in throw-outs to the front and back cover pages. The thread sewn book printed 5 colours throughout on Omnia for the text pages and Sirio Pearl Ice White for the 8 page cover section.

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