This year our ongoing client Luckies wanted to develop a brand new flagship exhibition stand which reflected their updated branding. The brief to design a sleek modern stand which maximised product display space and used eye-catching high end finishes.
Referring to some aspects of the previous stand, we took a palette of warm tones to support the monochrome logo, from the orange flex on the bespoke, scissor armed lighting to the polished coppers of the feature tiling and the walnut display units. This was taken through to the detailing of the stand with bespoke poster holders to display Luckies increasing range of posters and copper s-hooks, rails and cubes to display and highlight the range of gift products.
The stand design is based around a series of recessed and lit table top units with storage underneath to allow the maximum space for retail display within a strict space guideline which changes every show at the NEC.
Photography by Pip Rustage (c)