The past month has seen us design two fashion look books for Asda.
Firstly, G21 Talent hit Graduate Fashion week and it was our job to really showcase these upcoming designers as the cream of the crop. We produced a limited edition, hand numbered custom boxset with three foils to the outer, a trace introduction top sheet and a zingy yellow ribbon inlay to assist in lifting out the loose leaf content cards as you open it up. With additional future fashion designers already secured, the box has been designed to allow for the next exciting launches to add to the set.
Hot on the heels of G21 Talent was the George Autumn / Winter look book. This is the third in the seasonal series we have designed and continues with the theme of running a beautiful macro shot of one of the featured clothing patterns on the cover, vibrantly brought to life by the use of Omnia and a spot UV, opening up to a tip-in on Freelife Raster in a nod to the George label in the clothes themselves.