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Milan Design Diary: Day 3

25.04.2013

Milan Design Diary: Day 3

Day three of Milan Design Week was a trip out to ISalone, a collection of shows that include; Salone Internazionale, Euroluce, International Furnishing Accessories Exhibition and Salone Satallite. Ruthlessly concentrating efforts on Halls 16 and 20 we saw all the big brands showing this years offerings.

Our favourite design leader, Patricia Urquiola, devised Moroso’s amazing stand, based on a tangram puzzle. Featuring new products by the Spanish designer including the Mafalda chair and the Mathilda chair as well as Front’s (our other favourite design collective) Anomaly.

Italian Arper stayed true to their sustainability philosophy by blending indoor and outdoor spaces with a wall made of pure wood volumes that hosted a real garden in an epic stand.

Zeitraum showed a lovely collection, as did Casamania and Mattiazzi.

A trend for soft pastel colours on industrial materials dominated the exhibition builds as a whole as did the subtle use of grid-like graphics.

Next up was Ventura Lambrate. Part of the Salone del Mobile for just 4 years this is now one of our favourite parts of the week’s show. 30 nationalities came together in 15 locations this year, however, the highlight for us was Bonsoir Paris’s playful pop-up for fashion brand Cos. A collapsible system based on the Atom wrapping itself around a whole floor of a warehouse.

Another great feature was the ‘Diesel Social Café Club’ in partnership with chef Andre Amaro, bringing the shows visitors to a hub of ‘dynamic design, culinary coolness, top tunes and bold beverages’.

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