We recently worked with Luckies of London again for the Autumn Fair International 2012 at the NEC Birmingham.
This year, as well as the usual OSB board mobile shop which we originally created for the brand in 2010, we showcased a new ‘extension’ of the pop up, which was a stand alone unit designed to highlighted the progression of the Luckies of London brand.
The additional unit was created to showcase the Luckies travel range, which has a newly expanded offering. We used elements of the existing stand, such as the stacking cubes and the peg board, but presented it in a more sophisticated way – a development of the quirky and fun side of Luckies, utilising a monochrome backdrop and geometric tubular lighting offering an all round more grown-up solution.
Luckies is an online brand that creates and sells ‘super-fun, super-useful products’. Created in May 2005, Luckies are based in offices in Notting Hill, west London, with warehousing nearby.