The pop-up stand we created for the affordable housing specialist Plumlife was recently used in the Arndale shopping centre, Manchester
Created as part of a First Time Buyer campaign that moves around the North West aiming to spread the word about low cost home ownership schemes offered by the Homes and Communities Agency (HCA), the pop-up was designed to represent Plumlife using its recognisable Purple colour and a ‘house’ theme.
Placed in the middle of the Arndale it was successful in gaining peoples attention and attracting potential clients.
Traffic to the Plumlife website during the event weekend rose sharply by more than 20%, a clear indicator that the campaign had reached its target audience effectively.
Matthew Harrison, Deputy chief executive of Plumlife, said “The Arndale event proved a really excellent way for us to reach our target market of first time-buyers. Footfall in the centre was phenomenal and the quality of leads was excellent.
“Interest in HomeBuy schemes was exceptionally high, and the relaxed and informal atmosphere of the shopping centre definitely helped boost attendance numbers.”
For more information on affordable homes visit the website: www.plumlife.co.uk