100% Design this year included 100% Futures (young designers), 100% Detail (interior finishes) and 100% Materials (architectural). The key ‘way finding’ emphasis ensured that all industries were to cross path’s, inspirational British furniture designer Tom Dixon was responsible. He had created the overall design concept for the exhibition and what a show!
The concept, a mini design or ‘object’ trail, interlinked each area making it the most integrated and social show to date. The best pieces of the show were previewed in the main walkways leading you into the next space ensuring wherever you walked, a view of the bigger picture was provided.
Included in the trail is the Good Design Manifesto, which is a collection of 100 responses to what good design is? Gathered from the creative industries with the idea of stimulating topical discussion as you moved around.
This year there was a strong emphasis on British design and sustainability or a ‘Brit of rough’, with Tom Dixon leading the way with the largest, highest pile of his new chair design, the ‘slab’. Leeds based Naughtone kitted out the Icon café in the magazines signature black, white and yellow and Matthew Hilton returned with some challenging seating and a partnership with a Portuguese manufacturer.
There were also many innovative products from the European Showcase; the colourful Belgium based Feek, who utilise ‘foam coating’ technology in their collection of seating, tables and storage units. And the 100% Norway stand, with daylight projecting devices designed to bring relief to SAD sufferers -perfect for the Norwegian winter.
Canadian designers Molo epitomised the eco trend with ingenious seating and partitions made from paper and fabric. And there were many intellectual storage and lighting designs from Korea and the Far East.
Also part of Design week was Tent London over on Brick Lane. It was a real treat for inspirational ideas from both emerging and established designers across the world.